Why Does Color Matter in Custom Cases?

color

Picking the right color for your custom cases can help you protect your precious cargo from the effects of heat.

Choosing the right custom case for your product, medical device, or trade show needs is an exciting process. Aside from making the big decisions like whether to use rotational molding or injection molding, you will need to make seemingly smaller decisions that can totally alter the usefulness of your case. Believe it or not, the color of your custom case really matters! Why?

Color 101

Custom cases, especially those containing sensitive electronic or medical equipment, should never be left in the sun for long periods of time. While some custom cases are suitable for using active cooling like air conditioning, many aren’t due to the excessive weight and cost. The best way to help keep your custom case cooler in the heat of the sun is with color.

Sun 101

Sunlight is different throughout the globe in terms of what impact it can have on your custom cases. It is most potent near the equator and weakest near the poles. Even if you only travel throughout the United States, your custom case will face a wide variety of heat loads as you make your way through the country. The sun above also isn’t the only heat-related threat. Sunlight and heat are easily reflected off of outdoor surfaces or absorbed by certain colors, raising the temperature and increasing the likelihood your custom case will need extra protection.

What Colors Will Work?

While you might assume that all darker colors are out since darker colors seem to absorb more heat, that isn’t necessarily the case. After many scientific studies, they determined that the ultraviolet rays of the sun have a harder time penetrating the colors blue and red than “lighter” colors like yellow. The custom cases that have the deepest or most intense colors typically offer better UV absorption.

Packaging Strategies Incorporated for All of Your Custom Case Needs

Packaging Strategies Incorporated specializes in making custom packaging for whatever product you sell. Whether you need custom shipping containers or custom shipping packaging, we have the expertise and years of experience to deliver a quality product at a price you’ll love every time. We are exceptionally skilled at creating unique and innovative solutions for all industries. For more information about what we can do for your business, contact us online or give us a call at (410) 547-7877. For more packaging tips and ideas, follow us on Twitter, Flickr, Facebook, LinkedIn, and Google+.

This entry was posted on Wednesday, March 30th, 2016 at 9:07 pm. Both comments and pings are currently closed.